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Iceberg philanthropy : unlocking extraordinary gifts from ordinary donors / Fraser Green, Beth McDonald, and Jose van Herpt.

By: Contributor(s): Material type: TextTextPublication details: Ottawa, ON : FLA Group, 2007.Description: 186 p. ; 23 cmISBN:
  • 9781419669910
Subject(s): LOC classification:
  • HV41.2 .G74 2007
Summary: Iceberg Philanthropy turns traditional planned giving on its head by showing fundraisers how very ordinary donors are making extraordinary gifts to charity in their wills. With a powerful synergy of major gift strategy and direct marketing tactics, Iceberg Philanthropy shows fundraisers how to extend their reach way beyond previous planned giving frontiers. A must read for any fundraiser with an imagination and a sense of humour!

Iceberg Philanthropy turns traditional planned giving on its head by showing fundraisers how very ordinary donors are making extraordinary gifts to charity in their wills. With a powerful synergy of major gift strategy and direct marketing tactics, Iceberg Philanthropy shows fundraisers how to extend their reach way beyond previous planned giving frontiers. A must read for any fundraiser with an imagination and a sense of humour!

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