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Agriculture and the environment; Urban awareness program - Manitoba and Saskatchewan / The Advisory Group.

By: Material type: TextTextPublication details: Calgary, AB : 1994. The Advisory Group.Description: vii, 194 p. : ill. ; 28 cmOnline resources: Abstract: The Canada/Manitoba Agreement on Agricultural Sustainability (CMAAS) and the Canada/Saskatchewan Agricultural Green Plan Agreement (CSAPGA) were established as part of Canada's Green Plan. The purpose of these programs is to address issues surrounding the impacts of agriculture on the environment and the agricultural resource base. The Advisory Group Inc., in association with Ecologistics Limited and the AdCulture Group,was commissioned to study the overall public image and awareness of the impacts and benefits, both positive and negative, of the agriculture and food industry in Saskatchewan and Manitoba. The goal of the Urban Awareness program is to improve the image of the agriculture and food industry as environmentally responsible stewards of our natural resources, through a well-designed multi-year communications strategy.Direction for areas of improvement in resource management from a public perspective were also identified.

Includes bibliographical references.

The Canada/Manitoba Agreement on Agricultural Sustainability (CMAAS) and the Canada/Saskatchewan Agricultural Green Plan Agreement (CSAPGA) were established as part of Canada's Green Plan. The purpose of these programs is to address issues surrounding the impacts of agriculture on the environment and the agricultural resource base. The Advisory Group Inc., in association with Ecologistics Limited and the AdCulture Group,was commissioned to study the overall public image and awareness of the impacts and benefits, both positive and negative, of the agriculture and food industry in Saskatchewan and Manitoba. The goal of the Urban Awareness program is to improve the image of the agriculture and food industry as environmentally responsible stewards of our natural resources, through a well-designed multi-year communications strategy.Direction for areas of improvement in resource management from a public perspective were also identified.

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