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The challenger sale : taking control of the customer conversation / Matthew Dixon and Brent Adamson.

By: Contributor(s): Material type: TextTextPublication details: New York : Portfolio/Penguin, 2011.Description: xvi, 221 p. : ill. ; 24 cmISBN:
  • 9781591844358
Subject(s): DDC classification:
  • 658.85 23
LOC classification:
  • HF5438.4 .D59 2011
Contents:
The evolving journey of solution selling -- The challenger selling model -- Teach me something I don't know -- The teaching coversation -- Tailoring for resonance -- Taking control of the sale -- The manager and the challenger selling model -- Implementation lessons from the early adopters.
Holdings
Item type Current library Collection Call number Status Date due Barcode
Book Book Research Library Stacks Non-fiction HF5438.4 .D59 2011 (Browse shelf(Opens below)) Available 16975

Includes index.

The evolving journey of solution selling -- The challenger selling model -- Teach me something I don't know -- The teaching coversation -- Tailoring for resonance -- Taking control of the sale -- The manager and the challenger selling model -- Implementation lessons from the early adopters.

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