The 4 pillars of donor relations / Lynne M. Wester.
Material type:
TextPublication details: Denver, CO : Academic Impressions, 2014.Description: 128 pages : colour illustrations ; 28 cmSubject(s): LOC classification: - LB2336 .W470 2014
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Research Library Stacks | Non-fiction | LB2336 .W470 2014 (Browse shelf(Opens below)) | Checked out | 16/04/2019 | 16974 |
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Introduction --
Donor relations : an overview --
Pillar #1 : acknowledgments --
Pillar #2 : stewardship and impact reporting --
Pillar #3 : recognition --
Pillar #4 : engagement --
Shaking the snowglobe : how to implement the changes you've just read about.
"Fundraising has a major problem facing its sustainability, and it has nothing to do with the charitable tax deduction, with the transfer of wealth, or with the new generation of donors -- the millennials. It has everything to do with donor retention. Average donor retention rates for first time donors hover at a dismal less than 30% rate. Yet a focus on acquisition cannot be the whole solution -- not when studies reveal that donor acquisition costs seven times as much as retention. It's more cost effective to keep the donors an organization has than to chase new ones. A well-executed, strategic donor relations program is key to successful fundraising. In this book, Lynne Wester of Donor Relations Guru® helps you rethink donor relations practices and offers specific tips for more powerful acknowledgements, stewardship and impact reporting, recognition, and donor engagement."