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Building donor loyalty : A fundraiser's guide to increasing lifetime value / Adrian Sargeant and Elaine Jay.

By: Contributor(s): Material type: TextTextPublication details: San Francisco, CA : Jossey-Bass, 2004.Description: xv, 208 pages : illustrations ; 23 cmISBN:
  • 9781118085868
Subject(s): LOC classification:
  • HV41.9 .U5 S27 2004

Includes bibliographical reference (pages 199-202) and index.

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