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Escape from the ivory tower : a guide to making your science matter / Nancy Baron ; with contributions by Liz Neeley and the COMPASS team.

By: Material type: TextTextPublication details: Washington, DC : Island Press, c2010.Description: xxii, 246 p. : ill. ; 23 cmISBN:
  • 9781597266635 (cloth : alk. paper)
  • 9781597266642 (pbk. : alk. paper)
  • 1597266639 (cloth : alk. paper)
  • 1597266647 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 501/.4 22
LOC classification:
  • Q223 .B37 2010
Contents:
The scientist communicator. Introduction ; The decision to speak out -- A clash of cultures. What you need to know about journalists ; Tell me a story : what journalists want from you ; What the changing world of the media means for you ; What you need to know about policymakers ; Inform my decision : what policymakers want from you -- The how-to toolkit. Deliver a clear message ; Ace your interview ; Fine-tune for radio and television ; Reach out instead of waiting ; Promote a paper ; Enter the political fray -- Becoming an agent of change. After the splash, the backlash ; Leading the way : ten steps to success.

Includes bibliographical references (p. 233-238) and index.

The scientist communicator. Introduction ; The decision to speak out -- A clash of cultures. What you need to know about journalists ; Tell me a story : what journalists want from you ; What the changing world of the media means for you ; What you need to know about policymakers ; Inform my decision : what policymakers want from you -- The how-to toolkit. Deliver a clear message ; Ace your interview ; Fine-tune for radio and television ; Reach out instead of waiting ; Promote a paper ; Enter the political fray -- Becoming an agent of change. After the splash, the backlash ; Leading the way : ten steps to success.

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