Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler.
Material type:
TextPublication details: Thousand Oaks, CA : SAGE Publications, c2012.Edition: 4th edDescription: xi, 502 p. : ill. ; 24 cmISBN: - 9781412981491 (pbk. : alk. paper)
- 1412981492 (pbk. : alk. paper)
- 658.8 23
- HF5414 .K67 2012
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Book
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Research Library Stacks | Non-fiction | HF5414 .K67 2012 (Browse shelf(Opens below)) | Available | 15717 |
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Prev. ed. entered under: Kotler, Philip.
Includes bibliographical references and indexes.