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Social marketing for public health : global trends and success stories / edited By Hong Cheng, Philip Kotler, Nancy R. Lee.

Contributor(s): Material type: TextTextPublication details: Sudbury, Mass. : Jones and Bartlett, c2011.Description: xxv, 422 p. : ill. ; 23 cmISBN:
  • 9780763757977 (pbk.)
  • 0763757977 (pbk.)
Subject(s): DDC classification:
  • 362.1068/8 22
LOC classification:
  • RA427.8 .S625 2011
NLM classification:
  • 2010 A-670
  • WA 590

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