Fostering sustainable behavior : an introduction to community-based social marketing / Doug McKenzie Mohr and William Smith.

By:

McKenzie-Mohr, Doug, 1959-

Contributor(s):

Smith, William

Material type: Text

TextSeries: Education for sustainabilityPublication details: Gabriola Island, B.C. : New Society Pub., c1999.Description: xiii, 160 p. : ill. ; 23 cmISBN:

0865714061 (pbk.)
0865714061
9780865714069 (pbk.)

Other title:

Introduction to community-based social marketing

Subject(s):

DDC classification:

304.2
304.2

LOC classification:

HF 5415 .M39 1999

Subject: Fostering Sustainable Behavior An Introduction to Community-Based Social Marketing Doug McKenzie-Mohr and William Smith A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This invaluable resource is for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.

Holdings ( 3 )
Title notes ( 3 )

Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Kamloops Office Stacks	Non-fiction	HF 5415 .M39 1999 (Browse shelf(Opens below))	Available	9426
Book	Regina Office Stacks	Non-fiction	HF 5415 .M39 1999 (Browse shelf(Opens below))	Available	14230
Book	Research Library Stacks	Non-fiction	HF 5415 .M39 1999 (Browse shelf(Opens below))	Available	13629

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Previous	HD69 .P75 P7 1992 Project and program risk management : a guide to managing project risks and opportunities /	HD 1696 C2 W325 1993 Water and the wilderness: development, stewardship, management: proceedings of the 46th annual conference of the Canadian Water Resources Association	HF5415 .M35 2011 Fostering sustainable behavior : an introduction to community- based social marketing /	HF 5415 .M39 1999 Fostering sustainable behavior : an introduction to community-based social marketing /	HF5549 .T467 1978 Supervision /	JL86 .P64 P35 1997 Beyond policy analysis : public issue management in turbulent times /	KE933 .G64 1983 Canadian building contracts /	Next

"Copublished with the Academy for Educational Development (AED)"--P. v.

Includes bibliographical references (p. 140-149).

Fostering Sustainable Behavior An Introduction to Community-Based Social Marketing Doug McKenzie-Mohr and William Smith A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This invaluable resource is for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.

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