Fostering sustainable behavior : an introduction to community-based social marketing / Doug McKenzie Mohr and William Smith.
Material type:
TextSeries: Education for sustainabilityPublication details: Gabriola Island, B.C. : New Society Pub., c1999.Description: xiii, 160 p. : ill. ; 23 cmISBN: - 0865714061 (pbk.)
- 0865714061
- 9780865714069 (pbk.)
- Introduction to community-based social marketing
- 304.2
- 304.2
- HF 5415 .M39 1999
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Kamloops Office Stacks | Non-fiction | HF 5415 .M39 1999 (Browse shelf(Opens below)) | Available | 9426 | |
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Regina Office Stacks | Non-fiction | HF 5415 .M39 1999 (Browse shelf(Opens below)) | Available | 14230 | |
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Research Library Stacks | Non-fiction | HF 5415 .M39 1999 (Browse shelf(Opens below)) | Available | 13629 |
Browsing Kamloops Office shelves, Shelving location: Stacks Close shelf browser (Hides shelf browser)
| HD 9764 C44 L53 2002 Lignum : a history / | HF 1479 .T73 1992 Trade, environment & competitiveness : sustaining Canada's prosperity / | HF 5353 .K32 1976 Long-range planning for your business : an operating manual / | HF 5415 .M39 1999 Fostering sustainable behavior : an introduction to community-based social marketing / | HF 5549 .M36 1976 Managing people on the job : selected articles from AMACOM publications / | HF 5718.3 .B45 1987 The one-minute business writer / | JL 148 .5 M33 1999 Taking it to the Hill : the complete guide to appearing before (and surviving) parliamentary committees / |
"Copublished with the Academy for Educational Development (AED)"--P. v.
Includes bibliographical references (p. 140-149).
Fostering Sustainable Behavior An Introduction to Community-Based Social Marketing Doug McKenzie-Mohr and William Smith A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This invaluable resource is for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.