Evaluation of return a gift to wildlife program marketing efforts / Nancy A. Connelly and Tommy L. Brown.
Material type:
TextPublication details: Ithaca, NY : 1990. Cornell University,Description: viii, 47 p. ; 28 cmOnline resources: Abstract: In light of the recent Legislative Commission on Expenditure Review report (1989) which found a contribution level for New York's, Return A Gift to Wildlife (RAGTW) tax check off program that was stable but not keeping up with inflation, the Department of Environmental Conservation (DEC) decided to reevaluate its program marketing efforts and contracted with the Human Dimensions Research Unit (HDRU) at Cornell University to conduct a study of New York tax filing households. The purpose of the study was to provide information on contributors, noncontributors, and potential markets to ensure an understanding of the wildlife interests of the public and development of the most effective marketing strategies and promotional activities.
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Electronic Report
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Electronic Library | Non-fiction | CON (Browse shelf(Opens below)) | Available | 2515 |
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Includes bibliographical references (p. 30).
In light of the recent Legislative Commission on Expenditure Review report (1989) which found a contribution level for New York's, Return A Gift to Wildlife (RAGTW) tax check off program that was stable but not keeping up with inflation, the Department of Environmental Conservation (DEC) decided to reevaluate its program marketing efforts and contracted with the Human Dimensions Research Unit (HDRU) at Cornell University to conduct a study of New York tax filing households. The purpose of the study was to provide information on contributors, noncontributors, and potential markets to ensure an understanding of the wildlife interests of the public and development of the most effective marketing strategies and promotional activities.